SEO is a long process. It might take years to establish a domain’s authority and page rankings. Search engine optimisation is the slowest marketing method I’ve ever encountered. It is, in fact.
However, there is one significant shortcut.
This article will walk you through the process of swiftly increasing your Google rankings. It’s the only quick SEO strategy I’m aware of. There may be significant potential to boost your Google rankings if you’ve never done it previously. The answer can be found in your analytics.
The idea is to discover a keyword for which you are currently ranking, but not very high. If you can discover these terms, you’ll be able to go to the appropriate website. If you can locate the ranking page, you may improve its optimisation for the keyword and watch the rank rise.
Does that make sense? Here’s a recap, and then we’ll get into more depth.
- Find the terms for which you are virtually at the top of the rankings.
- In the Google search results, look for the page. Confirm the order.
- Next, update the page by indicating the phrase’s relation more clearly.
- Return to check whether it was successful.
It’s quite quick. There’s no need to look for key phrases because Analytics will provide us with the phrase.
There’s no need to check the competition because it already has a Google ranking. As a result, this is the quickest technique to improve Google ranks with the least amount of work.
It will take you 5 to 10 minutes to complete the process.
- Queries Report
This report demonstrates:
- all of the terms you’re ranked for
- how many times you’ve been found in Google (impressions)
- the amount of times these words have brought people to your sites (clicks)
- what is your position in the search results for the term (average position).
- Set an Advanced Filter
We’re seeking for terms that already have a decent Google ranking but may be better. We’ll need to apply an Advanced Filter to isolate the terms for which we have a high ranking but not excessively so.
A page with a ranking of more than 10 is considered to be high on page two. This implies there are ten organic search listings on page one, which isn’t true, but it’s near enough for us to make it work.
To put it another way, this filtered report is asking Google Analytics, “What terms do I rank for on page two?”
Nobody likes to be on page two, but the good news is that being on page two is almost as wonderful as being on page one. You’re on the verge of reaching a tipping point. This is a piece of low-hanging fruit!
- Sort the Report by Rankings
To sort the report, click the “Average Position” column heading. In order to view the 11s at the top, you’ll have to click it twice.
ProTip: Make an Analytics “Shortcut”
As a convenience, save your filtered, sorted Queries report. This will make accessing it easier in the future. Simply select the “Shortcut” option above the report, give it a name, and click OK. The report will now be accessible at any time from Google Analytics’ left-hand navigation.
- Look through this list for phrases and double-check the ranks.
You’ll notice that this report contains several unusual sentences right away. Things that appear to be unimportant. Don’t be concerned about them. Every website has a ranking for irrelevant terms. Ignore them and keep searching.
This report may include include terms that contain your company’s name. You can also skip over those. The goal of search engine optimization is to rank for non-branded terms and drive traffic to your website.
In an ideal world, you’ll come across some buyer-related keywords. Keep in mind that there are two types of keywords to distinguish from…
- Question Marks: Phrases typed in by individuals who are looking into an issue but aren’t sure how they want to fix it.
“Why does cold water hurt my teeth?” is an example.
- Dollar Sign: People who know how they want to fix their problem and are seeking for a presumptive answer enter phrases like these. They are frequently willing to spend money.
“emergency dentist chicago,” for example.
- Confirm your Rankings
To double-check your ranks, go to Google and type in the terms. You’ll see that “average position” and “rankings” aren’t the same thing. You may find that you are ranked higher than the report indicates. Sometimes you won’t be able to see your site at all.
The differences might be due to a variety of factors.
There might be many pages on your site that rank for the term.
It’s possible that your website will appear in picture search results.
Your site’s current rating may differ from the report’s average ranking for the time period covered.
Your search results may be tailored to your preferences depending on your location, browsing history, and other factors.
- Look at the Page to See How the Term is Used
We’re now going to look at how effectively the website was optimised for the term. Is the sentence positioned correctly on the page? Was the page showing that it was relevant?
It’s conceivable that the term didn’t even exist on the page. It’s possible that the ranking came about by chance.
If this is the case, you now have the option to show importance and enhance ranks with minimal effort. Here’s how to find out:
Search for the term (control+F or command+F on a Mac) while reading the page, exactly like you would in a Word document.
Is there a reference to the term on the page?
Is it all in one piece or is it strewn about?
Where does it show up? What should be in the title, header, and body text?
In each site, how many times is it used?
This page wasn’t actually optimised if the term wasn’t in the title, header, or body content. The Google rankings were completely unintentional.
Do you think the page might be better optimised? Great! However, first…
Warning: Before you go any further, double-check that this page isn’t already ranking for other terms. It’s feasible to emphasise the importance of one sentence while diminishing the importance of another.
Return to your Queries report and search for additional terms the page may rank for to ensure you don’t de-optimize it. Use Google to look up these terms. Alternatively, simply type the page address into SEMrush.
This will show you all of the terms for which the website ranks and how high they rank. That’s fantastic information!
Check the volume in the Google Keyword Planner whether the page already ranks for another keyword. Is the term more well-known? Is it a more relevant term with a higher chance of attracting more focused traffic?
If either response is yes, this phrase’s importance is unaffected. Return to the beginning and begin again, or move on to the next stage using the more appropriate phrase.
- Improve the Page by Indicating the Phrase’s Relevance
The goal of search engine optimization is to demonstrate relevance. We use on-page SEO best practises to suggest relevancy, which we’ll outline below.
- Use the key in the page title just once.
This is the title> tag, which occurs in the code but does not appear on the page. It does appear in the browser tab, and in Google search results, it is frequently the clickable link. If your site is built on WordPress, you may manage the titles using a plugin like Yoast.
The target phrase should ideally occur at the start of the title, and the words of the phrase should be maintained together with no words between them.
- Use the keyword at least once in the header
This is the <h1> tag, which is usually the page’s headline.
- In the body text, repeat the keyword numerous times.
Although there is no magic number for keyword frequency, high-ranking pages are often lengthy, ranging from 1500 to 2000 words. Keep in mind that Google is a research tool created by librarians. Text is Google’s favourite!
If your page is 1500 words long, four to six uses of the phrase will probably seem natural. If the page is short, don’t try to fill it up with more length. However, make sure that the phrase occurs at least once as a “bonded” key.
- Improve on the Quality and make your Page Better
All of this is relevant in the perspective of quality. So, here’s the ideal SEO strategy…
Your objective is to create the finest page on the internet for that topic if you want to improve your Google rankings. Do not attempt to deceive a robot. Make every effort to assist folks in locating the information they want.
Look for methods to improve the page’s appearance. Fill in the blanks. Include examples. Include connections to additional useful websites. Graphics should be included. Include a video. Don’t simply stuff keywords in there. Everything revolves around the reader. In whatever way you can, improve the page.
- Check Your Rankings After a Few Days
How did we fare? Would you want to be a little higher on the list? If you don’t see a difference within a week, you probably won’t notice anything at all.
In my experience, a few little tweaks may have a significant influence on rankings, especially if the page was not previously properly optimized.
It normally takes less than 10 minutes to locate a term and update the website. And the benefits are usually obvious in a few days.
This is the quickest and most effective strategy to enhance your Google rankings. The main drawback is that this report only contains a limited number of chances. You’ll eventually consume all of the low-hanging fruit after which you will have to find unique strategies to increase your SEO ranking.
Because it includes iterative improvements over time, it’s termed search engine optimization. It’s not something you do once and then forget about. This strategy should be repeated every several months!
Hope this article helped.