Establishing a business is no child’s play and requires years of hard work. From identifying a profitable niche and brainstorming a viable idea relevant to it, there is a lot of planning that goes into setting up a business.
However, in today’s competitive world, merely having a good business idea will not suffice. You need to identify your target demographics and plan your marketing strategies in a way such that your target group is convinced of the effectiveness of the product or service that you offer.
Also, you need to get the message across to the viewers in a way that does not come off as imposing. At the same time, you need to sound confident to earn the credibility of the viewers. While this may seem like a Herculean task, with proper planning, it is possible to have it done efficiently.
For an established business, it is important to realize that the things that got you this far might not be able to take the business any further. Irrespective of whether you are a new business or are looking to expand your existing one, it is important to sit back and evaluate your marketing strategies to ensure that they are in tune with the current digital age. Here are some marketing tips that you may want to consider while on your quest for business expansion.
Make the Most of Social Media
An average individual spends more than an hour of their day browsing different media sites. Thus, irrespective of your personal take on the subject, it is important for you (as a brand) to have a strong social media presence. Start by creating your brand profile across different platforms like Instagram, Facebook, IGTV, Twitter, YouTube, etc.
Then evaluate how frequently you can post on these platforms and come up with a posting schedule. To attract maximum followers, you need to have a diversified feed that caters to different topics that are relevant to your industry. It is a good idea to spell out the type of content you plan to post on different days in your post scheduler.
By maintaining regularity in your social media posts, your followers get familiar with your brand and its offerings. This makes them more likely to choose you when they need to make a purchase.
Use LinkedIn to Build Business
LinkedIn is a platform for entrepreneurship and is an excellent way to establish an industry presence. Have an updated LinkedIn profile where you introduce your business and tell the world what you do and how you are different from others. Be active and post videos; talk about your entrepreneurial story, challenges, and fun anecdotes from your work.
The more authentic and poignant your stories are, the higher are their chances of going viral. Viral posts on LinkedIn generate a lot of curiosity and attract new customers. For best results, try to restrict your LinkedIn marketing to passive marketing alone.
Create Video Tutorials
An efficient way of establishing your industry experience is by creating video tutorials and circulating them freely. When a person wants to take the video approach to learn something new, the first place that they head to is YouTube. Having a YouTube channel with video tutorials on how to assemble, use, or maintain your product will attract the attention of people who need similar items.
When a brand indulges in some handholding and adds value to a consumer’s life, the foundations of a healthy business relationship is laid. Such acts go a long way in boosting the sales of an organization. If you are someone without any prior experience of facing the camera, be prepared to feel a little awkward about it in the initial days.
The key to surviving this is being authentic and creating short films where you talk to the camera just like you would do to a friend or family member. With VideoCreek, such films can be combined to create educational videos for your target group. Considering the wide reach of YouTube, all your efforts in walking the extra mile and creating videos will pay off, and you will see the results in the form of better sales figures.
Leverage the Power of SEO
While most people are aware of Search Engine Optimization (SEO), not every brand is equipped to leverage the full potential of SEO. The key to successful SEO is identifying keywords that are relevant to your content and using them in the title, meta description, and body (in the case of blogs and textual content). Preferably, you should use keyword generator tools and not rely on manually identifying keywords from Google search recommendations.
Also remember, that while it is important to use keywords, make sure that you do not overstuff them into the content. Keywords can give your marketing content the visibility you want but overstuffing them makes it less readable by humans, thereby undoing all your marketing efforts. In the case of video content, having subtitles and closed captioning helps to improve SEO rankings.
Collaborate with Influencers
If you are looking at using an ad maker to come up with creative video ads that attract customers, then look for celebrities who will be willing to collaborate with you. Click here to read more. With YouTube and Instagram, Influencers are a new breed of celebrities that people look up to. Most of them have millions of followers, and collaborating with them will give you access to their followers.
Start by identifying a list of influencers who are relevant and popular among your target group. Reach out to them with your idea and be open to suggestions. Since influencers treat themselves as a personal brand and do an excellent job at marketing, you will learn some practical digital marketing tips by collaborating with them.
Like every other walk of life, the experience is the best teacher in the world of business as well. What works for others may or may not work for you. The tips discussed in this article are the basic ones that will help any business set out on the path of growth. Post that, you will pick up more tips along the way and continue this fulfilling journey.