The first impressions that potential clients and visitors get when they land on your website last forever. Apart from the impressions, potential clients won’t stay on your website long enough to understand what you offer if your website isn’t engaging. In other words, if your website appears unprofessional, that’s the impression your visitors will get about your company.
Are you keen on learning how to make your business website look more professional? Well, read on to discover strategies that can assist you in designing a more professional-looking website for your company.
1. Design a Mobile-Friendly Website
Nowadays, it’s more probable that potential clients visiting your business website will do so using their tablets or mobile phones. Mobile web traffic is presently higher than desktop, and it’s still expanding.
Optimizing your business website for mobile devices implies designing it to make it responsive to mobile devices. In other words, your website design and layout will adapt to fit mobile phones’ tiny screens. Therefore, designing the layout of your business website to adapt to mobile devices will make it look more professional among your target audience.
2. Enhance Your Website’s Navigation
You can make your business website outstanding and give it a more professional look by giving it robust yet easy navigation. Therefore, if you’re keen on attracting prospective clients and partners, ensure they aren’t lost halfway while exploring your website.
You can begin by linking your business logo to your website’s homepage. Instructing your designer to add clickable navigation elements is an excellent way to enhance your website’s navigation. Moreover, dividing categories can boost your effort to make your business website look more professional.
Finally, ensure you include a search feature to save your prospects time while navigating through your website. Ultimately, including all these navigation features and elements will give your business website a professional appearance.
3. Add High-Quality Images
High-quality photographs often capture people’s attention. Therefore, you can leverage this aspect to attract your prospects’ attention to your business website.
Because people naturally prefer visual content and information, using high-quality and large images can give your website a professional look when they land on it.
Professional headshot photographers in Orange County can assist you in taking an appealing, professional portrait you can use on your business website. Adding striking, original photographs of your team will give your business website authenticity and a professional feel and look.
4. Reduce Your Website’s Loading Time
Can you imagine your prospective clients waiting 20 to 30 seconds for a web page to load? A report by Kissmetrics indicates that the longer a website takes to load, the greater the chance of a visitor abandoning it.
Moreover, if your website takes longer to load, its Google search ranking may be impacted negatively, resulting in poor rankings in search engine results. Therefore, you must enhance your business website’s loading time to give it a more professional look. You can accomplish this by, for instance, optimizing images and the code and minimizing the number of redirects.
5. Keep Your Website Design Simple But Compelling
Nobody likes a messy website. It’s unattractive and, worst of all, difficult to navigate. Therefore, you must keep your website’s design simple, clutter-free, well arranged, and easy for visitors to navigate.
While designing your business website, strive to provide an experience your potential clients and visitors subconsciously expect and remember to keep it exciting and compelling! Eventually, prospective customers will consider your business website professional if it’s simple yet compelling.
6. Pick Your Color Scheme Cautiously
The color schemes you pick while designing your business website can greatly impact your brand image and impression of your company.
As a rule of thumb, you should avoid using vibrant colors and high-contrast color combinations. Instead, you should opt for subtler shades as they tend to give your website a more professional look.
Ultimately, you can make your business website look more professional in many ways, but the above six tips should be a great place to start. Therefore, take action now and elevate your company to a professional status.
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