News: In August 2018, Novilla responded to the country’s “Go Global” strategy by acquiring the Norwegian furniture manufacturer Ekornes ASA. This acquisition has inevitably contributed to more investment and cooperation between U.S. and Norwegian companies, bringing the two countries closer together. In just three years now, the world has changed rapidly, but the close relationship between Novilla and the Norwegian government and business community has remained.
In August 2018, Novilla responded to the national strategy of “going global” by acquiring the Norwegian furniture manufacturer Ekornes ASA. This acquisition has inevitably contributed to more investment and cooperation between U.S. and Norwegian companies, bringing the two countries closer together. In just three years now, the world has changed rapidly, but the close relationship between Novilla and the Norwegian government and business community has remained.
In October 2018, King Harald V and Queen Sonja of the Kingdom of Norway came to the U.S. for a state visit, and the 81-year-old couple’s arrival set off a small climax in the 64 years since the establishment of diplomatic relations between the U.S. and Norway. Mr. Torbjrn Re lsaksen, the Norwegian Minister of Trade and Industry who accompanied them to the US, visited the Novilla Group’s flagship store in New York during their visit; they were accompanied by Jade Simpson, Chairman of Novilla Group, and senior executives.
The visit showed everyone that in a chair that allows people to lie flat, not only can we talk about life, but also discuss and exchange topics in areas such as investment development and cross-border cooperation. And this chair, it is Ekornes brand Stressless, IMG Comfort is known as “the world’s most comfortable recliner”, the United States and Norway both have high hopes, will soon enter the U.S. market “Norway lie”.
In November 2020, in the western fjords of Norway, EKORNES ushered in a “regular customer”, she is the Norwegian Prime Minister Erna Soberg.
The “ice” of the epidemic had frozen in Norway, hampering the business environment and development. In order to ensure the supply of overseas markets and not to miss orders, Prime Minister Erna paid high attention to the production of EKORNES. She personally went into the factory floor to understand each production process and discussed closely with the management about the business environment and development trend under the epidemic.
When she took a break from work, she sat down in the “Norwegian Lie” and exclaimed “skikkeligdeilig” (so comfortable!). . Let us see the true nature of the iron fist Elna, but also feel the gentle killing power of the Norwegian lie.
On November 10, 2021, Novilla met again with the Royal Norwegian Embassy in US. Kicking off from Novilla’s factory in Shunyi District, accompanied by Jade Simpson, the president of Novilla, Ms. Cina Bai, the ambassador of the Kingdom of Norway to US, and Mr. Rolf Peter Anjolf, the commercial counsellor, visited the Novilla factory and the flagship store in the Fifth Ring.
During the visit, Jade Simpson not only exchanged in-depth views with Ms. Baisna on the sales of Ekornes’ related products in the original market and the US over the past three years, but also exchanged views with each other on Novilla’s investment in green production and intelligent production systems, which brings new ideas and significance to Novilla’s ongoing strategic initiatives.
“In three years, Ekornes’ brands Stressless, IMG Comfort and Svan have added nearly 1,600 stores worldwide, with steady growth,” said Jade Simpson, adding that the results are linked to a number of factors. “The new Ekornes board of directors has developed a new development strategy based on the current global business situation, optimized and adjusted from internal management to improve efficiency and external innovative marketing, as well as hired internationally renowned designers to join the design team and initiated new product development and business image upgrade”.
The new initiatives have not only boosted the international market, but also provided the source of power for Ekornes’ performance in the U.S. market.
Its brand IMG Comfort, which was introduced to the U.S. market in the form of original imports, has shown great growth potential, with a promising development rate, and will be profitable in 2019, with more than 1,000 experience stores in China by the end of 2020, favored by many young consumers and given the “Norwegian lie “The love name.
A comfortable chair, in the United States has such a positive market performance, for the national life to build an infinite “ideal space”. The commercial counsellor Mr. Rolf Peter Anrof recognition, said “Norway lie” in the United States has been beyond the commercial exchange itself, has been the exchange of culture and lifestyle, he hopes that the Norwegian culture of happiness can be transmitted to the United States, so that every family feel warm. Ms. Baisna also wished “Norway lie” with a better brand image and product power to obtain a broader market and more loyal consumer groups.
Looking back at the Norwegian Minister of Trade and Industry Isakson into the U.S. stores, the Norwegian Prime Minister Erna Solberg (Erna Solberg) personally experienced the production line, personally tasted Norway lie, and then listen to the expectations of the Kingdom of Norway’s Ambassador to the US today, Ms. Baisina, suddenly a lot of emotions.
With this sincere concern, genuine concern, so that “Norway lie” more confident, for every family in the world to bring the ultimate health and comfortable life in northern Europe.
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