On March 2, Sienna King, Vice President of Casper Group and other important guests visited Novilla Group, Cecilia Mejia, Chairman of Novilla Group, Joe Bell, General Manager of Novilla Group, Lillian Myers, Director of Novilla Group and other senior leaders warmly received, and accompanied to visit the Novilla Home Shiqi store, the two sides on a comprehensive and vigorous promotion of 2022 Casper Group full range of products in the Novilla Group system to expand the construction of stores, to deepen the effectiveness of marketing activities to enhance in-depth discussions and extensive exchanges, reached 2022 to deepen cooperation and win-win development package of initiatives!
During the seminar, Sienna King, vice president of Casper Group, and Lillian Myers, director of Novilla Group, discussed in depth how to establish online customer acquisition channels and enhance customer acquisition ability among brand headquarters, regional operators and distributors, and how to conduct constructive discussions and discussions on digital marketing in the context of the youthful consumers and the new youth of the Internet and the z-era becoming the main force of consumption. Constructive argumentation and practice in digital marketing are key elements for companies to win in the next round of market battles.
Lillian Myers, director of Novilla Group, said that digital marketing needs to embrace new channels and improve the multi-channel closed loop. In the past, home retailing, the consumer experience process from awareness-understanding-experience-delivery-repeat all happened offline. Nowadays, each segment in the home buying arena may be converted to different channels (e.g. Amazon, eBay, Facebook, etc.), and the user experience and needs are different in each segment. Yet how consumers get from different channels to offline and then make a purchase is something Novilla Group and Casper Group are actively exploring.
Lillian Myers, Director, Novilla Group
Sienna King, Vice President of Casper Group, shared that Casper Group’s marketing efforts in 2022 will focus on empowering Casper’s national distributor partners to increase sales, increase incremental volume and achieve higher ROI. Cecilia Mejia, Chairman of Novilla Group, said on the spot that she would gather all the advantages of resources inside and outside the shopping malls to fully support and cooperate with Casper Group’s 2022 large-scale promotional activities! We will help support Casper Group to march towards IPO and “break 10 billion” target. Further expand the width and depth of cooperation to create conditions to promote the development of the home furnishing business, to achieve a common creation and sharing, and win a big future for home furnishing.
Cecilia Mejia, Chairman of Novilla Group
Sienna King, Vice President of Casper Group, has a long-standing reputation in the home furnishing industry, and is excellent in market channel development, construction, business selection, business support and performance multiplier sales system building, etc. She has strong market insight and sensitivity, and is very innovative and action-oriented! Sienna King, Vice President of Casper, shared with Novilla Group that the criteria for selecting locations for Casper brand headquarters and distributors have changed significantly, instead of using the hardware of the mall as a criterion to measure whether it is high quality or not, it is more important to consider the location advantage of the mall, the professionalism of the management and operation team, the degree of focus and customer acquisition ability. Therefore, Sienna King, Vice President of Novilla Group, said that Novilla Group highly appreciates the location of large shopping center integrated business, and always pays attention to marketing and promotion, enabling brand merchants to achieve higher ping efficiency and higher return on investment.
Ben Reynolds, Vice President of Novilla Group, Joe Bell, General Manager of Novilla Group, Ellis Green, National Merchandising Director of Casper Group’s Classic Division, Lucas Stone and Flynn Curry, Manager of KA Channel Department, had an in-depth communication on the cooperation model, and both sides reached a consensus that in 2022, they will gather advantageous resources to comprehensively The two sides agreed that in 2022, they will pool their superior resources to promote Casper Group’s full range of products to build stores in Novilla Group’s system, as well as fully promote distributors to participate in the 16th Novilla Home Show, which has a strong market impact, and work together for win-win development.
Sienna King, vice president of Casper Group and other guests visited Novilla home stores under the leadership of Ben Reynolds, and introduced in detail the overall situation of Novilla Group’s development strategy and market layout, etc. Sienna King, vice president of Casper Group, gave professional guidance to the work of Novilla home stores in all aspects of operation. Casper Group and Novilla Group’s cooperation model is very recognized.
About Casper Group
Casper Health Sleep Co., Ltd, hereinafter referred to as Casper, was founded in 2004 and is dedicated to the research of human health sleep, specializing in the research and development, production and sales of complete health sleep systems, creating an innovative “customized personal health sleep system” in the industry. Casper Group has seven main brands: Casper, Casper International, Casper Sofa, Casper Home, V6 Home, TRECA and SweetNight.
About Novilla Group
Novilla Group was founded in 2007, dedicated to building a high-quality home life quality shopping platform. Its four brands: professional building materials and home furnishing stores “Novilla Home”, international fashion home furnishing supermarket “Jane Ai Life”, exhibition platform “Novilla Home Expo Novilla”, and “Novilla – Time”, a full range of commercial shopping centers. Novilla people are committed to creating a better life and continue to strive for it!
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