Social media came as a blessing to most companies. More specifically, Instagram has been the game-changer for most brands that have grabbed the chance to market their products and services on the platform. Instead of pushing social interactions, the companies are uploading pictures of their merchandise to attract Instagram followers and customers to buy them.
Below are the top leading brands that have understood Instagram as a powerful platform to connect customers and leverage the massive growth.
Intel has discovered that using tons of creative pictures can convince thousands of followers to buy their products. Besides, Intel shares many of its events, interviews and behind the scenes photos that appeal to the masses.
This is a global giant in the music industry, hosting around 600,000 followers. The secret to success is the constant posting of pictures of renowned singers like Alicia Keys and Carrie Underwood. Followers are treated to up to date information in the industry, so they cannot help but keep streaming to the Vevo account.
3. Warby Parker
It is surprising how this new brand came from ground zero to hit the headlines as the best Instagram marketer in terms of eyewear products. Many followers keep subscribing to the products owing to the cool images that the company posts. The strategy has also worked to increase the company’s fanbase.
This brand aims to expose its vast pool of followers through events and run-away shows. For example, Macy’s Day Parade is a live event coupled with advertisements and promotions. Macy’s also undertakes give-aways to entice followers to stay loyal. A combination of behind the scenes shots and merchandise photos keeps the company ahead of the rest.
5. Free People
This company has a unique approach and is arguably the most outstanding. Free People is motivating customers to participate in the marketing process. The company sells clothes, so when you buy any piece, you are encouraged to put in on and post images accompanied with relevant hashtags. Basically, customers act as models for the company. This is working because the Free People now boasts of over a million followers.
With more than 2 million followers, RedBull must be working extra hard to boost its marketing potential. The company profile is regularly updated with photos of sporting escapades like rock climbing, swimming and snowboarding. With all these activities, the audience is always engaged.
The most characteristic feature about Burberry is the massive amount of behind the scenes photos the company posts. An enticing image of Romeo Beckham and Burberry Chief Creative Officer keeps followers curious about what the company offers. The iconic London pictures that complement the images of merchandise have won Burberry close to 3 million followers.
This outlet gives customers the autonomy to manage what they post. This strategy is quite warm and inviting. Besides, if you buy merchandise from the company, you are asked to use a priority hashtag provided to post the products.
9. American Express
The use of behind the stage images is what excites many followers. This company holds music concerts and fashion shows where all the followers are treated to a live show from the company page. The efficient use of hashtags also puts this brand before the rest.
10. Taco Bell
The most iconic feature that has led to the success of Taco Bell is the Christmas wreath. This is just one of the creative ways of presenting their products. There are many more appealing photos posted on the company profile. It is no surprise that this brand has close to 500,000 followers.
Instagram is the new marketing platform that many companies have adopted. It only takes crafted strategies that improve contact with your followers. The above brands are considered the best marketers on the platform because they are consistent in posting quality images of their merchandise as well as coming up with ways of interacting with their followers.