'Egg Morning' Pun on Lenwich Sandwich Shop Sign Has People Confused

Puns are funny when they’re loaded with a perfect combination of wit and humor. But when puns fail, you wind up with eggs on your face.

This egg pun used by the “ultimate sandwich” shop in New York City greets customers with the catchphrase “Egg Morning,” and some people are scratching their heads over the wording. So, where’s the pun in that?

Twitter user Asher Perlman tweeted a photo of the shop’s sign placed outside a Lenwich shop, saying, “Okay I don’t always like puns but this one got me good!”

Okay I don’t always like puns but this one got me good! pic.twitter.com/QTqorBJKg8

— Asher Perlman (@asherperlman) February 13, 2018

Egg morning!

Is Lenwich in on something the rest of us can’t comprehend? Or do we have to purchase a breakfast sandwich off of their menu to understand what it truly means to experience an “Egg Morning?”

Our brains are poached over this one, but is the yolk on us?

If this meaningless phrase is considered a pun, then something about its absurd simplicity might just be the king of all puns – a pun that is audacious enough to render other puns as less egg straordinary.

what does that even mean?

— Tifferss (@parisian_tiger) February 14, 2018

So far, the viral tweet was retweeted 3,734 times and garnered 20,746 likes since its posting before Valentine’s Day.
Twitter didn’t quite know how to make sense of the egg pun that’s not all cracked up to being a winner. So suggestions have been made.

couldve went for "eggsellent morning" or "eggciting morning" or witever but naw egg morning hahahahahahhahaha https://t.co/hkU1GtcR81

— cajun (@loganptfc) February 14, 2018

The pun was so confusing, it was lumped into its own category.

It's part of a would-be-but-isn't-clever-enough-to-be a bad pun as marketing oeuvre. https://t.co/ONg1HH4eRI

— Ravioli Starfish or Bust (@herbdoom) February 14, 2018

Apparently, it’s a genius and manipulative pun.

i've been literally scouring this for puns and that's the joke i'm dead https://t.co/CmwLdlPI2h

— adam holwerda (@adamholwerda) February 14, 2018

Either way, the egg pun had everyone scrambling. There were many interpretations.

Ok, it doesn't really make sense but if you say it, it kind of sounds like "hey, g'morning." So…. I'm going to go with that so my head won't keep puzzling on it.

— Kate Allison (@kateaallison) February 14, 2018

On its website, Lenwich chronicles the shop’s humble beginning going back to 1989. Lenny and his brother turned a tiny Upper West Side Italian-style deli into “what became Lenny’s Gourmet at 83rd Street & Columbus Avenue. Lenwich quickly became a staple of New York’s dining scene—known for its fresh, made-to-order specialty sandwiches and gracious service.”

After catching the hearts of New Yorkers—millions of Lenwich sandwiches are consumed yearly around the city—Lenwich is ready to tantalize the tastebuds and crack down on the cravings of even more.

And now, puns have made their way into their slogans to jar New York City morning commuters. How egg citing.

But are New Yorkers buying?

https://twitter.com/niccolethurman/status/963457464829177856

English is difficult enough as a language. This guy is getting hard-boiled over it.

Am I getting this right… the joke is just that there is no actual pun? Learning English to the level that I get puns was hard enough, non puns might kill me 😄

— Jonas 🌹 (@aModernDandy) February 14, 2018

I'm not sure that the american word pun & the english word pun must mean the same thing

— Andy Perry 🌹 (@APComputers) February 14, 2018

According to this user, the joke is all in the fail.

The point is that it makes no sense and is so unfunny and a fail at a pun that it's hilarious.

— Accredited for Dumb-assery (@gasonmyhands) February 14, 2018

You know those mosaic graphics that, if you stare at it long enough, the brain interprets an image that manifests in front of your eyes? Maybe this is the word version of that example.

Eeeeeeegg morning, egg morning/ We’ve egged the whole night through/ egg morning, egg morning, to you!

— John Valjohn (@Scrawny_John) February 13, 2018

Do you have to have a learning disability in order for this pun to work?