One of the coolest things about Twitter, apart from the memes, is that people can add their opinions to trending topics or ideas with the use of hashtags. It helps to add diverse voices and different ideas to a conversation leading to a more fulfilled user experience for all. Well, usually it’s just jokes and Spongebob memes, but those are great too.
Brands also cash in on trending hashtags as a golden marketing opportunity, which is fine. There are some businesses that have really strong Twitter games, so it’s hard to be mad at them.
Then there are some brands who fail spectacularly at using trending hashtags.
Like DiGiorno did when it used a trending topic about domestic abuse as an opportunity to promote its pizza.
DiGiorno quickly realized its mistake and apologized on Twitter, but not before people screencapped the error and it was saved in the annals of tweetastrophes forever.
Now the heat-your-own-at-home pizza company’s online blunder has inadvertently hijacked the #WhyIStayed hashtag as a dark inside joke.
— Theguywhatguys (@TheGuysisTheGuy) February 13, 2017
— Ｊｅｆｆ (@HexesnHoes) February 12, 2017
#WhyIStayed Because the pizza was good even though my man was beating my ass.
— Marky Mark (@tomahhtoe) February 12, 2017
— Bʀᴏᴛᴀᴛᴏ Cʜɪᴘ Eᴍɪ (@BrotatoChipEmi) February 13, 2017
— Adam Hamer (@bossmorley) February 12, 2017
Leave it to the internet to turn anything into a meme.