A case study acts as a productive tool when it comes to changing viewers into buyers. In this article, we will discuss how case studies boost a company’s brand. And how they keep the company’s up to date with the market. As well as illustrating how a product has solved a non-fictional problem with an actual person who is a consumer. They also show some customers’ real experiences of the service or product of your company.
Changes in Marketing and Journalistic Trends
The media industry has had numerous changes in marketing & journalistic trends and has shown rapid growth over the first two decades of the 21st century. This is down to globalization, modification in the industry, and both scientific and creative reorganization. The dramatic increase in growth has resulted in notable changes in the labor market structure of work provided inside and outside the basic outline of the employment relationship.
Journalists and marketing workers are continuously becoming employed with a variety of atypical and contingent relationships between themselves and their employers. There is also an existence of casual employment which means companies hire contract workers which results in triangular and freelance jobs – this is becoming more of a common thing in modern-day businesses.
How to Create Effective Content
The nature of work in the media is rapidly becoming different. Long story short: creating effective content is important for journalists and marketers. Marketers usually create a case study outline to apply any of their ideas. This is especially useful to beginners, or those who have a lack of experience in writing case studies. It usually involves a wide range of creativity, thought, expertise and patience.
Usually, an outline to an effective case study is made up of:
- Advertisements promote a product as the best and easiest solution.
- Claims regarding the product are supported with evidence.
- Customer Stories are effective and very hard for competitors to duplicate.
On the other hand, advertisement ideas that include these factors are very time consuming to integrate with each other. Creating successful content involves:
- Skills with finding and analyzing research productively.
- Following a process that allows marketers to easily create case studies.
- The use of templates is also recommended to make the process less time-consuming.
Find out Daily Common Problems
As mentioned earlier in this article, offering a solution to a problem is always a winner when winning over customers. It’s obvious that the potential customers are seeking help with a problem before they turned to the organization that has written the case study. Giving readers a load of context and as much information as possible is effective. Most probably consumers will purchase the product in the hope their problems are resolved.
Media Publication Legal Restrictions
Marketers usually aim to satisfy their target audience and other marketers with their published media content. Journalists in some South American countries like Nicaragua and Peru are advised to avoid reporting controversial content. Doing so can lead to a loss of their jobs. Whereas in Serbia, there is a large dependence on the revenue from advertising from large organizations and the governmental sectors. In short, journalists who criticize businesses and the government’s actions usually face redundancy.
Response to Media Publications
The IFJ trade union sent a survey to all of its members, regarding media publications. The survey responses provide a useful overview example of IFJ affiliates statistics – and the size of the organization including its members. This also includes the number of responses, participating nations, number, and regions. The data also serve as a great representative of all journalists globally.
Organizations, globally, ranging from 33 to the largest 41,949 members of the survey, listed in 38 countries, gave response rates of 25.1% of the 162 IFJ affiliates. The response result is reasonable across many regions and areas. The membership mean figure is 5,999 as the median is 2,339. The total membership was over 245,000 – which covers all 49% of members who participated in the IFJ affiliates.
Due to the rapid changes in trends, creativity and a lot of thought is required to keep up-to-date with continuous variation of global business influences. Media publication regulations can make it tough to create effective content, depending on which country a journalist or marketer is based. Case studies are of high importance for winning over consumers. The use of creative ideas such as stories is not easily duplicated. Meaning the effectiveness will be almost immediate.