I’m not the biggest fan of Apple products. Mainly because the quality of their laptops have gone downhill in the last few years. Not to mention I spent $1,000 on my wife’s iPhone and, just like every other iPhone I had before it, the thing’s call quality is garbage and it’s constantly dropping calls. (don’t even get me started on how easy the screen shatters.)
But I do get there are some people who have never had a single issue with an Apple product that they’ve owned and they fervently stand by the company as a result. No matter what Apple does, like removing headphone jacks, or designing laptops that require a ton of adapters for people to hook them up to monitors or simply charge their iPhone 7, the firmly stand by the Cupertino tech company and all pay homage to Steve Jobs every Thursday evening at 7PM, PT.
But it’s hard to not immediately call shenanigans on Apple’s latest product: a $300 dollar book that’s just photos of their products.
Apple’s Newsroom says that Designed by Apple in California will be coming out tomorrow, November 16th, just in time for the Holiday season. So if you wanted to get an expensive and useless gift for the Apple fanatic in your family, and they already own everything Apple sells, then hook them up with this handsome volume.
Your $300 gets what is essentially a printed collection of advertisements on your coffee table.
The photographs in the book are all brand new, taken by Andrew Zuckerman. They’re meant to show off the 20 years of Apple’s products and hopefully inspire new students of design for creating more beautiful products in the future.
Apple’s Chief Designer Jony Ive’s foreword for the book is…interesting. To say the least.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.
Shut up, dude.
And, just like the newest iPhones, there’s a smaller version that retails for only $200!
There’s no doubt that Apple’s created some beautiful looking products, but isn’t that price a little steep for a freaking book?
Admittedly, it’s a pretty looking book…